Company Profile

Shape Dynamics is a UCL start-up that was founded in 2009 by five individuals with a keen interest in developing software solutions that measure body anthropometrics and analytics for the use in the sports and healthcare industry.

Shape Dynamics provide bespoke software solutions for capturing and analysing anthropometric data from a number of hardware devices. Analysis results are displayed through an intuitive interface that can be used by the clinician or sports scientist in order to advise lifestyle changes to help improve well being, or to provide a unique training plan to improve sporting performance.

Team Members

The following company members form the Shape Dynamics management team:

Michael Stead – Marketing

Michael Stead has worked in the medical industry for over ten years as a clinical Radiographer and commercially in the medical devices industry. Most of his career has been focused on product management and operations, which has provided him with a broad experience of sales, marketing, product development, installation, maintenance, support and logistics.

Philip Treleaven – Communications

Philip Treleaven is Professor of Computer Science and Director of the Financial Computing Centre at UCL. Philip has co-founded a number of companies, including Bodymetrics and Sizemic. He is also the Director of the UK National Sizing Survey (SizeUK) which collects body shape information in collaboration with the UK Government, 17 major UK retails and academic institutions.

Mark Sinclair – Technical

Mark Sinclair has been involved in the fields of Image Processing, Computer Vision and Medical Imaging for the last 11 years. Mark has a keen interest in computer vision, imaging hardware, 3D graphics, software architecture and design patterns. Mark sat on the DICOM committee for Medical Imaging in Radiotherapy and IHE-RO Tech Committee for cross-vendor interoperability.

Anthony Ruto – Scientific

Anthony Ruto has been involved in the engineering of software for the 3D body scanning and entertainment industries for the past 13 years both academically and professionally. He has developed a range of technologies and infrastructure to satisfy requirements for the fashion, entertainment and medical industries.